Following soft drinks from new york to new guinea authors foster r coca globalization is a thoughtful look at how products can take on extraordinary meaning for human beings and how shareholders and soft drink consumers can have an impact on business decisions foster s riveting presentation and analysis of coca cola in papua new . Coca globalization following soft drinks from new york to new guinea foster r on amazoncom free shipping on qualifying offers this book explores globalization through a historical and anthropological study of how familiar soft drinks such as coke and pepsi became valued as more than mere commodities foster discusses the transnational operations of soft drink companies and. Robert j foster coca globalization following soft drinks from new york to new guinea new york palgrave macmillan 2008 globalization a ubiquitous term referring to the steady expansion of neoliberal capitalism is as controversial as it is ambiguous. Coca globalization following soft drinks from new york to new guinea by robert j foster
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